Tensions between dualities

“Loche” worked as an AD for magazines and newspapers in Buenos Aires before graduating with honors from the MA in Typeface Design, Reading University, UK, and from the ANRT, Atelier National de Recherche Typographique in Nancy, France. In 2001 Loche founded PampaType, the first type foundry in Argentina, one of the pioneer foundries in the region. Loche’s type designs have received multiple awards from ATypI, Type Directors Club, Morisawa, Creative Review, Typographica, Hii, Typographica, Bienal Iberoamericana de Diseño de Madrid, and Tipos Latinos. With more than 20 years of experience in the industry, PampaType’s international team is passionate about designing bespoke fonts for branding and identity projects, as well as creating catalogue fonts, available on TypeNetwork and Adobe, and on its own website. Loche has taught and lectured extensively on type, lettering and the history of letterforms in various locations in the Americas and Europe. He has also written for magazines and blogs on information design, infographics, editorial design, typography, type design, type history.