Type is, of all the design tools, the most ubiquitous and the most invisible. It is the most important visual element for the construction of meaning and it is intrinsically linked to written language. Since its purpose is the construction of messages within the most variable situations and supports, the typographic palette of tones and flavors which we can paint from must be equally infinite. It is therefore essential to know the variety, to distinguish between the various species, colors, and intensities so that their use is not only correct but also could stimulate the reader. —Teresa Schultz [10-10, 2016]