x

Login

New customer? Register
If you need a special solution and want it to be unique, at PampaType we create customized fonts and type systems tailored to your needs. Having your own typeface to meet a precise brief is a powerful tool towards consistent visual communication strategies. Contact us at info(at)pampatype.com.

UNARTE

A well reputed art school in México commissioned us the creation of a new typeface to launch their new visual program.

UNARTE is a renown art & design school in Puebla that takes seriously its visual identity. They commissioned us the design of a new type that could match their thoughtful ideas and daily engagement in education and creativity.

We forced ourselves to find a geometric design, we thought it could better match the dna of a contemporary art school. However we didn't want a cold, spiritless geometry, but strong shapes defined by delicate curves.

The type system includes a series of icons specially designed to replace the letter A in unArte at diverse occasions. So these icons can be used to reflect in a relaxed manner specific messages needed at school. The design process benefitted from a rich communication with the school board, a rewarding experience.

more
less

Designed by Alejandro Lo Celso
Programmed by Iván Moreno
© 2015

Client
Unarte, universidad del arte (Puebla, México)

Type system
unArte Logo Blanca, unArte Logo Gris, unArte Logo Negra, unArte Texto Blanca, unArte Texto Blanca Itálica, unArte Texto Gris, unArte Texto Gris Itálica, unArte Texto Negra, unArte Texto Negra Itálica


IMPI

Invited by the design studio Enigma, we created a new typeface for IMPI, the Mexican institute for the industrial property.

In 2014 the Mexican studio Enigma invited us to collaborate in the creation of a new typeface for IMPI, Instituto Mexicano de la Propiedad Industrial, the national office for industrial patents regulation.

We designed a system of five interrelated fonts, in response to the diverse needs of the institution, such as display ephemera, extensive documents, instructional material, and the like. We also created a micro version to be used at legal copy and security applications. All fonts include all kinds of figures, editorial & diacritical marks, currencies, math glyphs, and all.

This typeface was awarded the ‘a! diseño’ prize 2014, a significant award in México.

more
less

Designed by Isaías Loaiza and Alejandro Lo Celso (a project of the design studio Enigma)
© 2014

Client
Instituto Mexicano de la Propiedad Industrial (IMPI)

Type system
IMPI Display, IMPI Texto Regular, IMPI Texto Itálica, IMPI Texto Negra, IMPI Micro


Messine

Being an ongoing academic project in the École Supérieure d’Art de Lorraine, Metz, France, 'Messine' is a type system created for the visual communication of the school.

This project has involved already several generations of students and it keeps expanding. A first workshop at the ESAL, organized by Jérôme Knebusch, artist, typographer, and teacher at the school, took place in 2010. We gave birth to a titling face: Messine Titrage. Throughout an exploration of styles both in calligraphic & type design practice, the students & us decided that Messine should wear neoclassical clothes, not far from a Baskervillian style, though with a contemporary feel. The resulting type is being used for the headlines of Le Salon, a yearly, refined publication made at school.

Messine Titrage actually won two honors: it was prized at a student type design competition hold by the Fine Press Book Association (USA), and it was selected for Ampersand, the first student type design exhibition made in Brighton, UK in 2013.

A second workshop in 2012 with a new group of students allowed for an extension of Messine into text, Messine Quotidienne was born, Also we set up the ideas for a wayfinding sanserif, Messine Sens!, aimed at the signage in school.

We visited ESAL again in February 2014 for a third workshop. Again new students could refine the earlier designs and create new additions to the family: Messine Quotidienne Gras, a bold for text, much needed at the administration offices; and 2 cursive versions (regular caps & swash caps), and complete though not finish the Messine Sens.

A fourth workshop in 2016 meant also refining what was done before and create a new font: an extreme contrast, relaxed poster version that we made cut in wood blocks so students are now able to use these blocks to compose posters.

We are happy with this project, and look forward to engage again with the ESAL students in the future.

more
less

Designed by the students, under the guidance of Jérôme Knebusch and Alejandro Lo Celso.
© 2010–2016

Type system
Messine Titrage, Messine Quotidienne, Messine Quotidienne Italique, Messine Quotidienne Gras, Messine Sens, Messine Affiche


Palacio

We created a new font based upon the logo of a Mexican department store, to be used in its branding communication.

Based upon the brand of a top class Mexican department store, we designed a new script font to be used in a wide range of identity applications, including a series of logos that could be written with the new font.

As in any English commercial script we had to create dozens of ligatures, alternative glyphs, initial and ending forms, and several swashes to render harmonious combinations. A great deal of programming for contextual behavior was included in the font Palacio, as well as several special logos which co-exist under the main umbrella brand.

more
less

Designed by Alejandro Lo Celso
Programmed by Iván Moreno
© 2011

Client
El Palacio de Hierro company


Periodista

A renown Mexican editorial house commissioned us a new type system for their national business magazine.

A Mexican business magazine named Expansión commissioned us the design of a typeface to be used in the magazine. On one hand the type had to be very comfortable to read and be perceived as solid and consistent with tradition. On the other it should wear a slight Latin American feel.

Periodista is a new scotch roman type, the archetypical font style used in newspapers and magazines. We introduced in it a little bit of spiciness so it gives the text a more vivid rhythm on the page. The type system includes different fonts for text, titling, and summaries, all with roman, cursives, and small caps, plus a sanserif version in a few weights to combine with the romans.

more
less

Designed by Alejandro Lo Celso
Programmed by José Luis Acosta
© 2009

Client
Editorial Expansión

Type system
Periodista Texto, Periodista Texto Itálica, Periodista Texto Versalita, Periodista Sumario, Periodista Título, Periodista Sans Regular, Periodista Sans Bold, Periodista Sans Black, Periodista Sans Regular Condensed, Periodista Sans Bold Condensed, Periodista Sans Black Condensed


Garonne

We created a special typeface for the visual identity of the city of Toulouse, France.

Commissioned by the town hall of Toulouse, Garonne is a typeface designed for the visual identity of the city. It was created between 2005 and 2007 by a team leaded by Alejandro Lo Celso. The project was named after the main river in the region. The municipal communication department in Toulouse asked us to create a type that could reflect some of the politeness of its people in a contemporary manner. The new type had to be highly versatile to be used in the most diverse media employed by the city: stationary, logos, posters, magazines, websites, campaigns, and all.

The resulting family is a contemporary interpretation of a humanist style, with a few audacious details. It includes 3 fonts for text: Garonne Romain, Italique, and Petites Caps; and 2 titling versions: Garonne Titrage Étroite (for headlines), and Garonne Titrage Gras (designed to compose the names of all city government-dependent institutions). Garonne has a fresh style, it combines the qualities of a readable type with a spirit of openness which makes the text look friendly and easy going. While the Garonne Romain has open, round shapes, the Italique has a more diagonal though graceful rhythm. The contrast between them is discrete and calmed. The titling versions become more expressive and even slightly humorous, appropriate for identity. Garonne speaks with a vigorous personality but it embolds a spirit of kindness and politeness.

The Toulouse government decided to communicate this project widely to all citizens and visitors. An exhibition was put together in the very center of the city: a series of metallic totems was installed all along 400 meters of the most important avenue to show the qualities of Garonne as well as our design process. Isn't that exceptional to see a type design exhibit in the streets?

more
less

Designed by: Laure Afchain, François Chastanet, Géraud Soulhiol, and Alejandro Lo Celso
Programmed by José Luis Acosta
© 2005–2007

Client
Toulouse city town hall

Type system
Garonne Romain, Garonne Italique, Garonne Petites Caps, Garonne Titrage Étroite, Garonne Titrage Gras