Periodista

A renown Mexican editorial house commissioned us a new type system for their national business magazine.

A Mexican business magazine named Expansión commissioned us the design of a typeface to be used in the magazine. On one hand the type had to be very comfortable to read and be perceived as solid and consistent with tradition. On the other it should wear a slight Latin American feel.

Periodista is a new scotch roman type, the archetypical font style used in newspapers and magazines. We introduced in it a little bit of spiciness so it gives the text a more vivid rhythm on the page. The type system includes different fonts for text, titling, and summaries, all with roman, cursives, and small caps, plus a sanserif version in a few weights to combine with the romans.

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Designed by Alejandro Lo Celso
Programmed by José Luis Acosta
© 2009

Client
Editorial Expansión

Type system
Periodista Texto, Periodista Texto Itálica, Periodista Texto Versalita, Periodista Sumario, Periodista Título, Periodista Sans Regular, Periodista Sans Bold, Periodista Sans Black, Periodista Sans Regular Condensed, Periodista Sans Bold Condensed, Periodista Sans Black Condensed